Shades of Winter Engelberg

And everyone said wohooo! Four days on the most intensive and fun camp Engelberg has ever seen (not-so-objective-opinion). So there we were, the girls, Shades of Winter coaches and Thomas (lucky one ;)).

Shades of Winter Engelberg 2015
Photo: Shades of Winter

Ski Lodge Engelberg hosted us amazingly- home away from home except serving better breakfast than the place most people call “home”.  Tack! Moreover, Engelbert-Titlis offered the great setting (not much but maybe the most snow in the Alps right now (& even some powder), GoPro the cameras for some legendary material (#goproshadesofwinterengelberg), RECCO® some extra safety and Peak Performance topped it all with (free and dry) champagne.

pausa

But again, the best were the people. The beautiful & talented pros aka Shades of Winter coaches, accompanied by local guide Thomas, & the amazing, brave funny & talented women whom I’ve never met before but who I now know share the same passion for skiing and living to the fullest (the famous reference group). This kind of companion is a luxury which I unfortunately haven’t had the opportunity to enjoy too much the last two years. But now I did & it was just awesome to shred with these sisters from another mothers.

It was more than nice to learn more about the safety in the mountains, level up my freeskiing technique & especially to have that  extra pressure put on you & the support & the smiles. Like Matilda told us, it’s all about finding your own challenge but also to have companion with whom to share the pure happiness mountains deliver.

I’m definitely in to more trips (Japan…) with these girls anytime.

It was nice. Very nice. Thank you Switzerland, Engelberg, Ski Lodge Engelberg, Sandra, Matilda, Thomas, Melissa and all the girls. Loved it!

Switzerland

Neljä intensiivistä ja erinomaista päivää Sveitsissä mahtavien naisten kanssa. Kiitos ja anteeksi!

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Lapland | Lappland

Thoughts today, while cross-country skiing:

I. In Finland, cross-country skiing seems to be in again and even the teenagers ski! Not in my youth… Therefore, I am sure it would pay off if DMO’s and resorts in Lapland, and why not everywhere (feel free to steal my idea…), would develop and promote their cross-country skiing possibilities and services more actively* including restaurants and cafés, good views etc. along the tracks and trails. Today the wind shut down many of the lifts in Lapland, and therefore I bet the downhill possibilities weren’t as good as promoted nor brought the money hoped for.

II. Yesterday in Östersund, Sweden, the winners of the FIS Cross-Country World Cup were both from Lapland. Charlotte Kalla comes from Tärendö, in Swedish Lappland, and Finn Hågen Krogh comes from Alta, in Finnmark Norway. So I started to think how nice it would be if Lapland used these great athletes as brand ambassadors and promoters, in example. According to their performance yesterday, it would really pay of, in visibility and inspiration.


Sama suomeksi – ajatuksia hiihtolenkiltä hiihtolomaviikolla:

I. Maastohiihto on in ja jopa nykynuoriso hiihtää! Lapin kohteiden kannattaisi varmasti kehittää ja mainostaa enemmänkin maastohiihtokohteita ja erinomaisesti hoidettuja latuja (latukahviloitakin), varsinkin kun hissilaskettelumahdollisuudet ovat vähän väliä uhattuina huonon sään vuoksi. Paljonkohan myymättömissä hissilipuissa ja rinneravintoloiden annoksissa menetettiinkään esimerkiksi tänään, kun hissit olivat suljettuina kovan tuulen vuoksi?

II. Eilisen Östersundin maastohiihdon maailmancupin osakilpailuvoittajat olivat molemmat Lapista. Charlotte Kalla Tärendöstä, Ruotsin Lapista ja Finn Hågen Krogh Altasta, Norjan Finnmarkista. Lappilaisiin hiihtäjiin sijoittaminen, rajojen yli, olisi siis varmasti kannattavaa urheilumarkkinoinnin ja Lapin yhteismarkkinoinnin näkökulmasta. Hyviä esikuvia ja innoittajia.


*Instagram

Foto: Ylläs 2012. Yours truly. Skiing & thinking.