Learn from the great:

we have to be present on the platforms where the tourists are, and that’s 24/7, of course

Digital development is dictating where we need to be as a destination if we wish to influence a travel decision

Skift: If you had 10 times more funding, what would you do with it?

Olsen: We would use that on branding Denmark abroad and increasing knowledge and visitor preference for Denmark. Then there is the whole business events sector, which is big business for our destination as well, and where we are world-leading in developing and using strategic meeting design concepts and sustainable meetings management. I would definitely boost that part of business, especially toward our main markets in the U.S., Europe and Russia, but that’s entirely a separate story in itself.

© Skift / VisitDenmark CEO Jan Olsen

Interview: VisitDenmark CEO on Local Travel in Copenhagen and Beyond


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Tiina Kivelä

Finnish escapades, as a friend once described.

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