Instagram I love you

… especially when it comes to today’s branding, tourism business and marketing. Just look at Icelandair! While collecting data for my Master’s thesis (Actor-Networks of Northern Lights Tourism in Iceland, Norway and Finland) I got to know Icelandic tourism industry and their very innovative, fresh and bold take on i.e. social media marketing, corporate communications and promotion of Iceland as a destination.* And look at this Instagram feed now! How many airlines do this? And so well? With their corporate brand especially, not just with Insta-ambassadors / cabin crew on Instagram, in example.** Icelandair feed looks amazing and apparently has a very high requirements when it comes to quality. Taggs are also well chosen, simple and effective. At least I start to think, after browsing this feed, that Icelandair as a company and brand is up-to-date quality airline, and that Iceland is definitely worth a visit. Or two. And don’t even let me start with their Hekla Aurora…. It makes me eager to fly back to Iceland, with Icelandair selvfølgelig, to see the Northern Lights (wasn’t lucky enough last time) and experience the country and its tourism offerings.

What I would do if I would be an airline? I would do like Icelandair or hire myself to do it on my behalf. Especially I am looking at you, our own national airline Finnair, which still seems to think that people only want to fly away from Finland. Even though we do have the same Northern Lights as Iceland. And Santa.

*The vision of Icelandair Group is to unlock Iceland‘s potential as a year-round destination, to strengthen Iceland‘s position as a connecting hub and to maintain our focus on flexibility and experience. Icelandair

** For a nice piece on Insta-ambassadors and why you should use them for tourism and destination marketing, look at Visit Sørlandet’s post here. Unfortunately it’s only in norwegian. 


Published by

Tiina Kivelä

Finnish escapades, as a friend once described.

6 thoughts on “Instagram I love you”

  1. Hi.

    When reading your post, I got impression that this is an advertising. Why I should visit Instagram, if I want to fly somewhere? To me money talks and that is why I search other medias for flight prices. So simple!

    Have a wonderful day!


    1. Hi,

      unfortunately no one, not even Instagram, is paying me for this. To underline my view, I use Instagram for inspiration and to get visual information. Because I do like pictures more than words, if and when i don’t have time to concentrate on the story build by words. Which are also nice and informative, sometimes.

      Nevertheless, if and when thinking about prices, how about this: by using Instagram for advertising, the company reduces marketing costs (it’s cheaper and easier to get thousands, even millions views on Instagram, than by using so called traditional marketing efforts). Moreover, while reducing the costs in marketing, company is able to use the money and resources elsewhere which, in an ideal situation, would go to cheaper flights (although I don’t mind the price as long as it equals the quality of the experience).

      Have a wonderful day you too!

      – T


      1. Thank you answering. It is always interesting to me to see what people think about flying. I love also photos and that is why my blog is photo blog, specialized in travel in Finland. I told only one criteria about choosing airline, there are others. 1. Prices. 2. Safety and security. 3. Reliability. Service does not have big meaning to me.

        Maybe You should read:

        About me.

        Happy and safe travels!


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